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User Experience Design Thinking
COURSE INFORMATION
Be the creators who actively shape the new reality or become irrelevant.
Global and local enterprises have crumbled because of innovation and disruption – either they were too proud, too stubborn, and too blind to change. Ignoring disruption requires little energy and no courage – it’s the bystanders way out, the easy way out that ends in irrelevance. Do you want to be bystanders or do you want to be creators who actively shape the new reality?
The world has changed and so have your clients, needs, wants and expectations. User Experience or Lean UX design is a mindset, a culture and a process that embraces Agile. UX design extends beyond the traditional analysis role of anticipating how users might interact. Instead, it is a comprehensive view of why a feature exists, the functionality required to implement it, and the benefits it delivers. UX ensures immediate feedback (each sprint) to understand if the system will meet the real business objectives. UX represents a user’s perceptions - ease of use, utility, and the effectiveness of the user interface. UX design focuses on a deep understanding of end users.
Description
Public seat courses are are delivered virtually - live Instructor Led via GoToTraining and Promote - our Learning Transfer Platform. Customer specific courses can be delivered virtually, in-person at our Training Academy or on your site.
Be the creators who actively shape the new reality or become irrelevant.
Global and local enterprises have crumbled because of innovation and disruption – either they were too proud, too stubborn, and too blind to change. Ignoring disruption requires little energy and no courage – it’s the bystanders way out, the easy way out that ends in irrelevance. Do you want to be bystanders or do you want to be creators who actively shape the new reality?
The world has changed and so have your clients, needs, wants and expectations. User Experience or Lean UX design is a mindset, a culture and a process that embraces Agile. UX design extends beyond the traditional analysis role of anticipating how users might interact. Instead, it is a comprehensive view of why a feature exists, the functionality required to implement it, and the benefits it delivers. UX ensures immediate feedback (each sprint) to understand if the system will meet the real business objectives. UX represents a user’s perceptions - ease of use, utility, and the effectiveness of the user interface. UX design focuses on a deep understanding of end users.
UX is about:
- Addressing the psychological aspects of user interaction
- Truly understanding the problem using qualitative tests
- Understanding the mysteries of the human mind
- Analysing behaviour based on quantitative data
- Human centred design based on visuals, constant feedback and effective communication
Learn how to create:
- The Situation Statement, Persona‘s, Storyboard and a Customer Journey Map
- Ideas using techniques such as Brainstorming, Scamper, Process Flow Diagrams, Remember the Future, Product Box, Give em a Hot Tub
- A User flow diagram and a Capability Table
- A Prototype of the solution
- Tests from a user perspective, a process and a technology perspective
- A compelling Vision of your Solution
- A Value Stream
- A Lean Business Case to facilitate an Executive go / no go decision
It is my great pleasure to recommend the services of pm.ideas as a training provider. There is no comparison to the reach of choosing pm.ideas when it comes to its comprehensive training service offerings, the great reputation of the institution and networking opportunities with fellow industry peers and excellent training facilitators.
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