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User Experience Design Thinking

COURSE INFORMATION

Be the creators who actively shape the new reality or become irrelevant.

Global and local enterprises have crumbled because of innovation and disruption – either they were too proud, too stubborn, and too blind to change. Ignoring disruption requires little energy and no courage – it’s the bystanders way out, the easy way out that ends in irrelevance. Do you want to be bystanders or do you want to be creators who actively shape the new reality?

The world has changed and so have your clients, needs, wants and expectations. User Experience or Lean UX design is a mindset, a culture and a process that embraces Agile. UX design extends beyond the traditional analysis role of anticipating how users might interact. Instead, it is a comprehensive view of why a feature exists, the functionality required to implement it, and the benefits it delivers. UX ensures immediate feedback (each sprint) to understand if the system will meet the real business objectives. UX represents a user’s perceptions - ease of use, utility, and the effectiveness of the user interface. UX design focuses on a deep understanding of end users.

 

 

 

Description

All classes are run virtually - live Instructor Led via GoToTraining and Promote - our Learning Transfer Platform until further notice.

Be the creators who actively shape the new reality or become irrelevant.

Global and local enterprises have crumbled because of innovation and disruption – either they were too proud, too stubborn, and too blind to change. Ignoring disruption requires little energy and no courage – it’s the bystanders way out, the easy way out that ends in irrelevance. Do you want to be bystanders or do you want to be creators who actively shape the new reality?

The world has changed and so have your clients, needs, wants and expectations. User Experience or Lean UX design is a mindset, a culture and a process that embraces Agile. UX design extends beyond the traditional analysis role of anticipating how users might interact. Instead, it is a comprehensive view of why a feature exists, the functionality required to implement it, and the benefits it delivers. UX ensures immediate feedback (each sprint) to understand if the system will meet the real business objectives. UX represents a user’s perceptions - ease of use, utility, and the effectiveness of the user interface. UX design focuses on a deep understanding of end users.

 

UX is about:

  • Addressing the psychological aspects of user interaction
  • Truly understanding the problem using qualitative tests
  • Understanding the mysteries of the human mind
  • nalysing behaviour based on quantitative data
  • Human centred design based on visuals, constant feedback and effective communication

 

Learn how to create:

  • The Situation Statement, Persona‘s, Storyboard and a Customer Journey Map
  • Ideas using techniques such as Brainstorming, Scamper, Process Flow Diagrams, Remember the Future, Product Box, Give em a Hot Tub
  • A User flow diagram and a Capability Table
  • A Prototype of the solution
  • Tests from a user perspective, a process and a technology perspective
  • A compelling Vision of your Solution
  • A Value Stream
  • A Lean Business Case to facilitate an Executive go / no go decision

 

Supporting Downloads


User Experience Design Thinking

 

 

 

 

 

 

 

Upcoming Dates

Monday, 26 February 2024
Tuesday, 18 June 2024
Monday, 16 September 2024
Monday, 2 December 2024

 

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onlinecoach @ pm-ideas.net
   
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